FRANK ASHE
Art Director,
New York, NY
April 2016 - April 2017, October 2018 - June 2019, January 2020 - Present

Executed all aspects of photo shoots for cross-channel initiatives, including all creative, pre-production and post-production

Responsible for all new business development and pitches
Responsible for all concept and creative execution for 360 campaigns within, but not limited to, print, packaging, collateral, events and digital/social
Created concepts, storyboards and mock-ups for presentations

Wayfair
Design Manager
Boston MA
2021

Led design for Birch Lane cross-channel monthly content that encompassed site, social, and email assets

Led design for automated email templates as well as design franchises that are utilized across all marketing channels
Concepted and created brand-appropriate monthly promos such as Annual Sale, Memorial Day and Labor Day
Managed digital and print production artists that help to tell our supplier’s stories as well as mentored more junior designers

LINCOLN CENTER FOR THE PERFORMING ARTS
Senior Marketing Designer/ Art Director
New York, New York
September 2021 - November 2022

Developed brand strategy and season identity to position SUMMER FOR THE CITY at Lincoln Center as the destination for live performances and the resurgence of the performing arts in New York City during the COVID 19 pandemic. Over 300 artistic and civic activations, the festival took place across 10 outdoor spaces and three indoor stages. More than 300,000 + people—a quarter of whom were visiting Lincoln Center for the first time—attended the festival.

Worked with cross-departmental stakeholders to art direct, design, project
manage and build brand frameworks for programs and initiatives, executing creative across collateral, ranging from on-site signage, advertising, pitch decks, printed materials, digital assets for websites, email, social media, and more
LogoCreated marketing campaigns for fundraising, special events, performance and festivals
Ensured brand was communicated as friendly, approachable, inclusive and diverse to align with institutional goals and priorities of supporting the surrounding communities and ushering in new audiences
SFTC digital reach was impressive 1,270 pieces of coverage; 64.3M estimated coverage views an 82% increase in coverage from 2019’s RESTART STAGES
Saw 22.5M impressions on social media, 1.3M engagements, nearly 12,000
followers across social channels

GETTY IMAGES
Senior Marketing Designer,
New York, NY
June 2019 - Dec 2019

Translated business and marketing objectives into designs that are clear, compelling, visually exciting and easy to understand
Explored and executed design and branding elements including, but not
limited to, digital ads, social media, presentations, email designs, landing pages, banners, videos, logo/identity design, and other relevant marketing collateral design
Reported directly to the Design Director

RODE ADVERTISING
Associate Creative Director
New York, NY
April 2017 - Oct 2018

Managed a team of five through concept, development and creative execution for 360 campaigns, integrated branding for luxury residential developments and hospitality

Collaborated with developers and marketing companies to create and deliver specific cohesive, bespoke and engaging branding materials not limited to branding and identity packaging, print, collateral, events, digital/social Managed design, printing, and photography budgets
Assisted developers with architectural renderings for marketing materials such as brochures, websites, social media and videos
Provided direction/feedback to the design team and CCO
Managed junior designers, oversaw workloads, and maintained design standards across the board
Reported directly to the CCO

STEVE MADDEN
Senior Art Director
New York, NY
Sept 2015 - April 2016

Directed in-house Global Creative Services, servicing over 42 countries and 138 stores worldwide
Oversaw a team of five designers and managed photo shoots including budgets, locations and talent
Translated business and marketing objectives into designs that are clear, compelling, visually exciting and easy to understand
for all brands under the Steve Madden umbrella: Betsey Johnson, Report, Steve Madden, Superga, Betsey Blue Bridal, Dolce Vita, FreeBird, Brian Atwood and Big Buddha
Explored and executed design and branding elements including, but not limited to, global advertising campaigns, social, editorial and e-commerce shoots, email and web designs, in-store signage, OOH applications, packaging, logo/identity design, lookbooks, catalogs, mailers, product launches, events and other design projects

TUMI INC
Art Director
New York, NY
April 2013 - April 2014

Principal Art Director at Tumi’s in-house Global Creative Services, servicing over 75 countries, 125 stores and 1,600 points of sale, including in-store environments, digital assets, video and print media

Managed a team of four designers producing print and online collateral for domestic and international retail, wholesale and outlet stores
Translated business and marketing objectives into designs that are clear, compelling, visually exciting, and easy to understand
Explored and executed design and branding elements including, but not limited to, global advertising campaigns, social, editorial, and e-commerce shoots, email and web designs, in-store signage, OOH applications, packaging, logo/identity design, lookbooks, catalogs, mailers, window barricades and other relevant design projects