During the summer of 2022, Lincoln Center initiated the inaugural Summer for the City, extending an open invitation to all New Yorkers to embrace the revitalizing influence of the arts following a period of significant turmoil.
Lincoln Center Newsletter
I was asked to Re-imagine the Lincoln Center’s newsletter to showcase the institutional goal and priorities of ushering new audiences while supporting the surrounding communities. The news letter should be friendly, approachable, diverse and inclusive.
Challenge
How to design a news letter for a large nonprofit institution with multiple stake holders and different opinions.
Solution
Focus the design to reflect the institutions goal of being friendly, approachable while supporting the surrounding community.
Impact
The newsletter was well received by all stakeholders, board members and Lincoln Center Campus employees, volunteers
Credits
Agency:
Role: Art Director
Worked on: art direction, production, project manager and designer
Team: John Casavant, Halla Tryggvadottir, Amelia Liberatore
Lincoln Center’s SUMMER FOR THE CITY
Create a brand strategy and identity for SUMMER FOR THE CITY at Lincoln Center, positioning it as the go-to destination for live performances and the revival of the performing arts in New York City. Ensure the brand exudes friendliness, approachability, and diversity, aligning seamlessly with institutional goals of supporting local communities and attracting new audience.
Credits
Client: Lincoln Center for the Performing Arts
Role: Art Director, Design & Project Manager
Worked on: All design and implementation of brand onto collateral consisting of website assets, e-blasts, flyers, environmental displays, signage, digital blades, motion graphics, digital advertising, event listings on TodayTix, event badges, stickers, and tote bags.design
Team: John Casavant, Halla Tryggvadottir, Amelia Liberatore
SUMMER FOR THE CITY GATHER BY AMANDA PHINGBODHIPAKKIYA
Amanda Phingbodhipakkiya, a Brooklyn-based multidisciplinary artist, educator, and activist, draws inspiration from her Thai and Indonesian heritage. Her art, spanning sculpture, murals, installations, and public campaigns, transforms spaces into symbols of healing and belonging.
Through community engagement and personal narratives, Amanda creates a reciprocal artistic ecosystem, fostering connections and vulnerability. Through her use of textile, metal, wood, and dreams, she weaves a process marked by ceremony and ritual, encouraging expansive thinking and new possibilities.
GATHER: A series of monuments and rituals reclaimed the outdoor spaces of Lincoln Center, filling the campus with color, light, dimension, and heart.
Challenge
Coming out
Solution
Impact
Credits
Client: Lincoln Center for the Performing Arts
Role: Art Director + Design
Worked on: Designed a series of posters for GATHER. Art Directed and designed all branding and collateral components for SUMMER FOR THE CITY
Team: John Casavant, Halla Tryggvadottir, Amelia Liberatore, AMANDA PHINGBODHIPAKKIYA
